How do you know if you’ve connected with your audience?

The answer is the same whether you’re in a virtual world, a retail setting with customers, or selling to other businesses. All you have to do is answer one, simple question:

Would they miss me if I was gone?

If your audience wouldn’t notice or wouldn’t care if you disappeared tomorrow, you don’t have a meaningful connection.

So, what can you create that they would miss? That is what you need to give them and what has value, even if it’s not a source of financial revenue.