They’re whispered in your ear from the moment you’re born and they don’t stop until you die:

More formal education is good. 

Buy a house.

Have children.

Earn more. 

Material possessions are the trophies of success.

Daniel Quinn said it best when he referred to the collective expectations of our society as “Mother Culture”. 

Which of your dreams actually belong to Mother Culture? If she stopped whispering in your ear, what would you really want from your life?