You’ve seen those cliche movies where someone doesn’t understand the language being spoken, so the speaker says it again in the same language, BUT LOUDER AND SLOWER.

We all laugh because it’s so absurd, but that’s exactly what so many marketers do to their audiences every day.

If your audience isn’t responding to what you’ve said, don’t say it louder. Or slower. Or more often.

Instead, say it in a different way.

Find a new medium, craft a new message, or figure out how to make your message connect.

There are so many ways to communicate with your audience today that it’s absurd to YELL when they don’t hear you speaking in your regular voice.