Facebook. Twitter. Instagram. Tumblr. Pinterest. Snapchat. Periscope.

You are on all of those platforms, right?

If you listen to all of the social media marketing experts (who would love to sell you their services), there’s massive pressure to join every platform and engage with an audience through every social media channel.

The truth, though, is it’s impossible to be everywhere and do everything.

Don’t spread yourself too thin to do what you do best. Find the platforms that work for you and where your audience has the greatest presence and engagement.

Focus on the platforms with the greatest returns, both in engagement and personal fulfillment. You don’t have to be everywhere; you only need to be in the places that work for you!