The business and creative landscapes are chock full and consumers are flooded with attempts to capture their attention.

Everyone tries to have a hook, a thing that makes them stand out. But having a hook just for the sake of having a hook isn’t the right approach.

How does your hook make you different and how does it make your audience think of you? “That guy is the jerk who writes the insulting blog posts,” probably isn’t a good result. You want them to think, “Hey, that’s the guy who is doing something unique and impactful.”

Have a hook that makes a difference. How can your hook elevate the content or message you provide?