Viktor Frankl, a psychiatrist, neurologist, and Holocaust survivor, wrote about finding beauty in our struggles in Man’s Search For Meaning. He talks about finding purpose in his suffering in Auschwitz and how, knowing that he had significance and meaning in his life, regardless of the circumstances, he was able to find unexpected and amazing resources within himself.

Why does that matter to you? As entrepreneurs, we will all find ourselves in moments when we’re being beaten down and crushed. If, in those moments, your only goal is money, your mindset will be primed to quit. You won’t have the passion to keep fighting.

Does your stream of income support your values? Is there a greater purpose to what you do? Do you find beauty in what you do, every day? If so, you can find satisfaction even in the moments of suffering and challenge.

And that dramatically increases the chance that you’ll come out on top.